adidas Motorsports: Mercedes AMG Petronas + Audi Revolut
Over the 25/26 F1 season, we were briefed to develop adidas’ creative footprint on their newly launched motorsports category. We worked on long term creative strategy, creative direction for their global markets and campaign production for adidas’ motorsports business unit. From social strategy to world building, out of home executions to retail design, our partnership with the BU was broad ranging for both of their teams: Mercedes AMG Petronas and Audi Revolut.
